Fetch

2021 - 2025

As Fetch amped up their product initiatives, I collaborated closely with the Product Design team to create a cohesive visual language that focuses on a playful and inviting energy that translates to a range of ages.

Role:
Lead Illustrator

Category:
Shopping & Rewards

Deliverables:
Brand Illustration Evolution
Illustration Guidelines
Empty States + Icons
Event Merch + Stickers
Currency Rebrand

Shop, Play, Win!

Empty States

Category Banners

Stickers Galore!

  • Frisbee - Fetch's Design System

  • Grace Hopper Convention

  • Devil's Advocate in Critiques

  • Fetch Pride

  • Pack Courier

  • Pack Ephmeris

  • Fetch Shop Launch

  • Pack Boomerang

  • Thoughtful Discussions

  • Pack Laserbeam

  • Machine Learning Guild

  • Pack Glitter Glue

  • Tech Hackathon

  • Pack Jarvis

  • Hot Dog!

  • Quality Assurance Team "we find the bugs"

  • Customer Service

  • Discoverability Collective

  • Pack Apogee

  • Spin & Win Feature Launch

  • Pack Cosmic

Stickers were a big part of the company culture to celebrate milestones, project launches, new teams, on-sites, and events! 

A visual recap and collection of years at Fetch.
Workplace Logos 

These designs brand each Fetch Office with a unique landmark that represents each city. As well as being collectable stickers for employees.

Work Anniversaries

Or better known as one’s “Fetchiversary” were celebrated at each milestone.

Stickers were a big part of the company culture to celebrate wins,
project launches, new teams, on-sites, and events!
A visual recap and collection of years at Fetch.