Fetch

2021 - 2025

As Fetch amped up their product initiatives, I collaborated closely with the Product Design team to create a cohesive visual language that focuses on a playful and inviting energy that translates to a range of ages.

Role:
Lead Illustrator

Category:
Shopping & Rewards

Deliverables:
Brand Illustration Evolution
Illustration Guidelines
Empty States + Icons
Event Merch + Stickers
Currency Rebrand

Shop, Play, Win!

Onboarding

Icons

The Point Coin 

The main currency in the Fetch world went through a visual rebrand to create a more dimensional presence within the app.

This updated Point Coin was used extensively over Product and Marketing to reinforce the visual of earning.

Quests

Empty States

Category Banners

Stickers Galore!

Frisbee - Fetch's Design System
Grace Hopper Convention
Devil's Advocate in Critiques
Fetch Pride
Pack Courier
Pack Ephmeris
Fetch Shop Launch
Pack Boomerang
Thoughtful Discussions
Pack Laserbeam
Machine Learning Guild
Pack Glitter Glue
Tech Hackathon
Pack Jarvis
Hot Dog!
Quality Assurance Team "we find the bugs"
Customer Service
The Studio
Discoverability Collective
Pack Apogee
Spin & Win Feature Launch
Pack Cosmic

Stickers were a big part of the company culture to celebrate milestones, project launches, new teams, on-sites, and events! 

A visual recap and collection of years at Fetch.

Workplace Logos 

These designs brand each Fetch Office with a unique landmark that represents each city. As well as being collectable stickers for employees.

Work Anniversaries

Or better known as one’s “Fetchiversary” were celebrated at each milestone.

Fetch's Logo, who's name is Calvin, is usually  branded with an orange dog on a white background. 

During special events or seasons I would redesign the app logo to uptick user engagement into the app by 22%